We are in the mobile era. The revolution is here. You are losing leads if you have no mobile responsive real estate investing website. But no worries, we’ll fix that in a few minutes.
First off, if you have a business, you must have a website – we all agree to this.
Now your website must attract leads through SEO – and you now need a mobile website to rank well.
In November 2016, Google announced its first mobile index because they had to respond to what people were doing.
People were going to Google on mobile devices, but Google was optimizing websites based on desktop.
We all know about SEO changes over the years – Panda, Penguin – but none has had a bigger impact than the mobile revolution.
So now we have mobile first indexing, and we are not going back to desktop only.
Secondly, I assume you know you must have a mobile optimized website to convert leads. A good real estate investor website must provide a good user experience that converts leads into closed deals.
In this article we will explore:
Why Should Your Website Support Mobile Devices?
Mobile is the new normal.
Why the big shift to mobile indexing by Google?
According to Pew Research, for many smart phone owners, the devices are a key entry point to the online world. In fact, comscore.com reports that number of mobile-only internet users now exceeds PC-only users in the US.
We are already well past the mobile tipping point according to Comscore:
4 out of 5 people use their smartphones to look for information.
This is reason enough for this big shift in mobile SEO. But there is more.
People only used to search on mobile devices on the move. Not any more.
What’s more, 75% of these searches produce at least 2 follow-up actions.
In other words, they convert.
What does the Google mobile first index mean? According to Google:
To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.
In other words, Google will use the mobile version of a website for ranking.
If your website is not optimized for mobile, your SEO rankings will suffer – and people cannot find you.
People that could potentially close some deals with you, maybe tens of thousands of dollars. With one deal probably bringing in $5000 to $15,000 or more, how much money do you lose by not having a mobile responsive website?
What Does It Mean To Have Your Website Mobile Optimized?
A mobile optimized website is a website that has been specifically optimized to render appropriately in a friendly manner on mobile devices.
Do not confuse this by a mobile compatible website – a website that has pure HTML with no unfriendly plugins such as flash is actually mobile compatible.
But you will find a lot of those websites will require you to scroll from top to bottom, left to right, and so on. It is also likely that the media will load slower, links and other crucial information will be too tiny, and so on.
The entire experience will turn off most users, leading to the users abandoning your website – and of course you are going to lose some deals – and some nice income.
A mobile responsive website adjusts itself automatically to the device you view it on.
Our websites are all mobile responsive.
It you view it on a PC or mac computer, it will look perfect. If you change to a tablet or a smart phone it automatically adjusts itself to the device.
A mobile user will interact with your website differently from a user on a PC computer. In order for you to take full advantage of mobile compatibility, then you need to understand your users’ needs.
For example, you will instantly notice that Facebook Website looks completely different than it does on a PC. In other words, they have a specific “version” of Facebook specifically created for mobile users.
A responsive website on the other hand automatically adapts itself without having to load a different version of the website. Google “prefers” responsive websites, but they say they do not favor any type of website as long as it is friendly to mobile devices.
How To Optimize Content For Mobile
We have all been there, especially this age of social media apps like Whatsapp….
A friend sends you a link that turns out to be a jumbled messy content you can barely see. We almost always tap off.
Think about it, what do your visitors do when they find your website like this?
According to a recent study by Google, 61% of shoppers will leave a website if it is not optimized for mobile devices.
In addition to having a mobile responsive website, you must also optimize the content.
Back to Google again…
According to the Google Webmaster Blog:
“to improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”
In other words, you must provide a friendly mobile experience on mobile to rank well.
Your content must have good interstitials.
At the very least, a good real estate investor website needs to have the following:
a) Your Opt-in forms must be large and easy to fill out.
They must be clearly labeled so your visitors do not have to guess anything.
If they have to zoom in to see or fill out a form, you are losing a lot of deals – and money.
The forms on our websites also come equipped with Google Autocomplete.
b) As an initial point of contact, make sure your website has a very short form for collecting leads.
If they have to fill out 20 fields, you are losing out.The best forms for collecting leads should be 1 to 4 fields – name, email and phone number should be enough.
Anything more should be optional, or completely eliminated. Our Interactive Real Estate Investor Websites come equipped with a variety of squeeze forms, and you can even create your own in a few minutes.
And don’t worry if you are not tech savvy – when you receive your website it is already set up with lead generation and conversion in place.
c) The font size on you mobile website must be large and comfortable enough to make it easy to read on a smart phone.
Even though your website could be mobile responsive, take some time to check and make sure the font size is comfortable to read in a mobile phone.
As an example, look of this comparison of this same website before smart phones existed and after it was optimized to become mobile responsive.
The one on the left was perfect on PC. But it had an invisible pop-up on mobile.
Benefits Of Having A Mobile Responsive Real Estate Investor Website
A few benefits come to mind:
a) Internet Trends – rise and rise of mobile devices
As we have already seen, you have to go mobile or die.
b) Search Engines
In case you missed it, you will be buried in the search engine results if your website is not optimized for mobile.
c) Improved user experience
Your leads will be able to interact with your real estate investing website and be converted to people that close deals with you.
And the search engines will reward you for this experience as we have seen.
d) Increased time on the website
A user who has a good experience on a website is likely to stay longer – and a happy website user will make you money.
Remember that most mobile users have very little time or patience to stick to your site unless they enjoy being on the website.
Your website must also fulfill a specific need that is important for the visitor – that is why Interactive Real Estate Investor Websites are loaded with many “baits” such as personalized Ebooks that help you convert visitors to closed deals.
Most people spend a lot of time on social media such as Facebook. If they come across your website and click to your link, you need to make sure they will have a similar or better experience to the one they just came from.
A happy visitor who spends time on your website becomes a customer – or a closed deal that can make you a few thousand dollars.
e) Faster loading speed
When a website is optimized for mobile devices, it should be small in size and load fast. People who use mobile devices want to save time. If your page takes too long to load, it probably just cost you some valuable business.
The size of the text also needs to be large, friendly and easy to navigate with links that are easy to tap.
f) Competitive advantage over your competition
If your website is mobile ready, you are definitely ahead the game and ready to trounce your competition.
Having a mobile friendly website alone is not enough any more. You have to make sure your mobile website actually converts your leads (visitors) to prospects. A prospect is someone who actually signs up on your website.
If you have one of our Interactive Real Estate Investing Websites, your website comes already mobile responsive. Our key focus has always been to convert every lead to a closed deal.
How To Test If Your Website Is Mobile Responsive
How can you check if your website is mobile friendly?
The first thing to do is to check your website on the Google mobile checker.
At the very least, Google will tell you if they can detect that your website is mobile friendly. If it is mobile friendly, you should get something like this – “Awesome! This page is mobile-friendly.”
The second thing you MUST do is to check how it actually LOOKS on your mobile devices. Most people take this for granted, but it gives you a first-hand view of the experience your website visitors go through.
If you already have a website with us, then you do not need to do anything if you got it in the last few months. You website is already mobile responsive.
Some of our website designs were built before there were mobile devices – if you happen to have a website that is not mobile friendly, it is time for you to get a free upgrade.
Hopefully this article has broken down for you the advantages of having a mobile responsive website that attracts leads and converts them to closed deals.
So what action should you take?
This depends on if you already have a website with us or not.
a) Test Your Website
If you already have an Interactive Real Estate Investor Website from us, test it to make sure it is mobile responsive.
If you got your website in the last one year or so, it should already be mobile responsive. However some conditions apply – below.
We recommend using designs 201 to 246. If you are using any other designs, then you are not taking full advantage of the marketing features integrated on our websites.
2) Request A FREE Upgrade
Over the past few months we have upgraded several hundred websites to become mobile responsive. Most of the upgrades are simple and smooth.
However if you got your website over two years ago, we will test if a simple upgrade will work on your website. By a simple upgrade, it means simply replacing your existing designs with mobile responsive designs.
Over the last two years, we have had several major upgrades that were integrated into some of the newer designs. This has made a handful of upgrades a little challenging. If this happens to be the case with your website, then we might have to reset your website to default to upgrade it.
For this we will ask you to save all your data – such as buyers lists, properties, etc. You could lose your data if we have to reset your website.
If you find it is not mobile responsive, request for a free upgrade by sending a request to
3) Get A Mobile Responsive Website If You Do Not Already Have One From The Button Below
Obviously this topic can get long, most likely there are things I have left out.
Is your real estate investing website optimized for mobile?
Let us know what you think by leaving your comments below.